If you’re tired of the world telling you who you’re supposed to be, you’ve found the permission you’ve been waiting for. Jen Hardy believes that labels are doors, not boxes. She’s the founder of the ‘Pick Your Label’ movement, built on a simple truth: if you don’t pick your own label, someone else will assign you a role you never auditioned for. Jen helps women reject the stereotypes of being over ‘a certain age’ and define their own future based on authenticity, creativity, and unapologetic success.
This mindset is the fuel behind the label ‘Power Up Generation,’ a global movement proving that life after 50 isn’t about fading away, it’s about showing up exactly how you want. Jen doesn’t just teach this reinvention; she is the living proof of it. As an award-winning broadcaster and podcaster, she’s built a massive multi-platform media brand, earning a YouTube Silver Play Button in one year, and hosting the top-ranked Fabulous Over 50 podcast. She is also the bestselling author of five books and a recording artist, demonstrating daily that you can launch a new dream at any age.
Beyond the microphone, Jen’s a champion for other voices. She founded The Power Up Creator Awards to shine a global spotlight on talent over 50. and leads The Power Up Society, an exclusive mastermind for creators building on their experience to determine where they’re going. She lives on Hardy Island, Florida, with her husband and youngest 2 of 7 children, proving that you really can be a mom, a mentor, and a rockstar all at the same time.